Be Tulum Hotel
This ultra-chic adults-only hotel has trendy boho-chic decor, lush grounds, and an excellent beachfront location in the middle of the Hotel Zone. The 20 upscale rooms are outfitted with plunge pools or hot tubs, indoor and outdoor showers, hammocks, and 24-hour electricity (not a given in this area). In addition to the infinity pool and massive spa (with traditional temazcal, hydrotherapy, and a yoga studio), Be Tulum has a beach club with drink service, shaded daybeds, and beanbag chairs. Two bars have full mezcal selections, and the restaurant offers water views, updated Mexican food, and an adjacent raw bar and barbecue area where diners choose their fish (caught fresh each day from local fishermen) right before it gets tossed on the grill. At night, the outdoor areas become alive with live music, a fire pit, and weekend DJs. It’s one of the most well-equipped properties on the strip, and an ideal spot for anyone looking for an upscale beach vacation with great views and a high design.